In the last half decade, blogging especially for business has become an industry in itself. Countless businesses and organization around the globe are competing for top flair and more page views. It is no surprise then that the most successful business blogs are those that are able to acclimatize and respond to the shifting scene of the digital world. This article seeks to highlight briefly some of the most vital trends in 2015 when it comes to blogging, and how businesses can utilize them to for their own benefit. These trends are as follows:
Speed Is Becoming More Critical
A quick loading blog has always been essential. However, web users are growing more and more impatient. If your blog does not load in a split second, they simply move on. Even one or two seconds of delay in loading can cost you thousands of dollars. Hence, you need to pay attention to the loading speed of your pages. There are a few things you can do to boost your blog’s swiftness right away. For instance, you can learn to shrink your content especially images, videos and Infographics so that they are not too heavy to slow down your pages. If you are serious about speed, consider switching your blog hosting to a VPS server.
A Minimalist Design Is Proving More Effective
If you have been paying attention, you have likely noticed that the biggest blogs round the globe are stripping down all the doodads and gadgets in the design to focus on simplistic and minimalist layouts that stress quality content and striking images. Less header and sidebar clutter, and using brand colors as accents instead of as the focal point of the design is now the in thing, and for good reason. Research indicates that 50% of blog readers use its design to determine the credibility of a company. In other words, concentrating on ease of reading and usability will help your blog attract and retain more readers. Now is the time to consider redesigning or rebranding your blog to focus on what is more important.
Email Is Still The Ideal Place To Connect And Do Business
Blogs are amazing and emails are even better. Combine these two platforms to get more email subscribers. Statistics show that email is still the primary means of communication for most web users. If someone provides you with his/her email address, it means he/she wants to hear from you, and if you send him/her quality content, he/she will promote it, share it and even buy whatever you are trying to sell. If you have not already done so, consider signing up to an email service such as Mail Chimp, Get Response and AWeber, where you can keep your email subscribers, send out newsletters and evaluate your stats. More and more bloggers are becoming comfortable with marketing their own products. If you are doing so, make sure you are providing value.
Bloggers Are Becoming Personal As Opposed To Professional
The internet is flooded with content such that if you want information on anything, you can type the subject in search engines and thousands or millions of pages will pop up to provide an answer. Hence, people do not come to your blog just to get information – they want to learn more about you or your company. Gone are the days when a business blog needed to be flat, informational and commanding. This style of writing simply does not persuade readers to stick around anymore. They want to be amused. This means you need to inject a little personality into your website/blog. You should not write the same boring articles in the same unexciting business tone. Consumers who love your products/services are searching for something more – they want to know more about the person behind the scene. Tell a story, share your weekly playlist, or add some photos from your vacation.
Blogging Is Getting Seriously Analytical
In the past, many bloggers have just been going with the flow – picking subjects from thin air and posting when they like, with no real focus on their objectives past “I want to blog”. As more accurate data becomes available, popular blogs increasingly are taking a serious analytical approach, drilling down their statistics to determine the best time and date to post, where there visitors are coming from and what their readers want to read. Thanks to these detailed analytics, blogs in 2015 are becoming bolder and smarter.