Agenda

Date: July 16, 2011

8:00am Breakfast

9:00am  Welcome with MJ Tam – Summit Creator

9:30 – 11:30 am – Session I: Building Blogger & Brand Relationships - Let’s get it out in the open. What’s the best way to pitch a blogger? What’s the best way to pitch a brand? How, when, where? For once, we will all convene to ask, answer, and share our successful tips in building relationships and learn how to go from there.

Moderated by: Barbara Rozgonyi

Speakers:

• Bloggers Panel: (alphabetical order by first name)

Beth Rosen of 4Keys Media
Duong Sheahan of Digital Girlfriends
Dwana De LaCerna of Houseonahill.org / Chicagonista
Meagan Francis of MeaganFrancis.com
Stephanie Precourt of Adventures of Babywearing
Wendy Piersall of WooJr.com

• Brands Panel: (alphabetical order by first name)

Connie Burke for GMC
Diana Plazas for DoubleTree
Nicole Simonds for FlatOut Bread
Sheila Bernus Dowd for Clever Girls Collective and Ubisoft

11:30am – 12:00pm – NETWORKING TIME!

12:00 – 1:00 pm Lunch

1:15 – 2:00pm - Session II: FTC Guidelines Overview and How it Impacted the PR and Blogger World – Surely you’ve heard about disclosure policy rules, but this will help all understand more and beyond.

Speaker:
Sarah Evans

2:00 – 2:45pm – Session III: Catching Traditional Media’s Air Waves – Beyond Press Releases - Broadcasting professional Nancy Loo will be there to guide bloggers and brands on ideas how to catch the news’ lenses beyond press releases.

Speaker:
Nancy Loo

3:00 – 4:30 pm NETWORKING TIME!

4:30 – 5:15 pm - Session IV: Taking The Stage - Lights, Camera, Be Ready! Kids’ TV entertainer Miss Lori will help you learn on how to present yourself and your brand when faced with lights and cameras.

Speaker:
MIss Lori

5:30 pm - Last call to have all drawing entries in

6:00ish – Grand Prize Drawing

7:00pm – Mixer Party @ JOHN HANCOCK OBSERVATORY