Social media has quickly grown into a huge phenomenon and it’s expected that more than 2.4 billion people will be connecting with their friends and family through their favorite platforms. The rate at which the number of users is growing is pretty high and this attests to how influential the platforms are on people’s communications and engagements online. Social media platforms also determine how people do business. Here are top social media trends in 2015.
Video Will Dominate
Although video was highly prevalent in social media in 2014, this trend is most likely to become the format of choice. Also, several video segments such as blog posts and podcasts will come up and will help drive the level of engagement and a variety of other marketing goals. According to comScore, the number of video views in Facebook surpassed YouTube in August 2014. However, it’s of paramount importance to know that YouTube still commands more views across all sorts of devices. There will be billions of video views per day on Facebook in 2015.
There Will Be High Information Density
Huge information density is likely to be the order of social media in 2015 and this is most likely to cause confusion in the marketing world. The content shock will be huge and it will be tedious cutting across this huge volumes of information provided that there is a limited customer span. This is a reality is among the most important shifts that will occur in 2015 in the social media world. Because of this hard to cut through information density, businesses will move away from Facebook and there is a possibility for the emergence of new content forms. Also, new filters will be rolled out to help consumers of information filter though the massive volumes that’s available.
Social Conversions Will Become Easier
In 2015, social micro conversions will not only become an active, but also a highly successful strategy. These days, most businesses look to promote their goods and services on Facebook and attract web traffic back to their website. They will also introduce a powerful call to action which will convert the customers. This is a long and tedious process that may change in 2015 as social media is poised to provide direct action via engagement. This could be a purchase through a mobile click to call, tweet, Pinterest or Facebook registration. Technology will be integrated directly into the platforms while others will be made available through applications from third parties.
Paid Advertisements Will Become Common
Pushing businesses to find methods into their advertising programs is one of the expected social media trends for 2015. Starting January 2015, Facebook stifled their organic promotional content and there is a possibility that Instagram will go the same way. Also, Instagram is busy building their advertising platform and because it’s directly owned by Facebook businesses may find their organic posts limited. This may mean that more brands may be added into the mix.
Tech Innovations Change Marketing
Tech innovations that will alter the marketing landscape are among the anticipated social media trends for 2015. Whether its software innovation or hardware design, it will be a little hard knowing which of them will have more effect. However, tech innovations work to enhance engagements and make social media platforms more realistic, in time and intuitive. You can never imagine the effect which quantum data integration can do to social interaction. The real influence that these technologies will have on people remains to be seen.
Paid Media Becomes Mandatory
In 2014, there were numerous changes in how businesses were made to approach Facebook advertising. To start with, there was a drop in organic reach and the like gate was abolished. Then, came the announcement that Facebook was planning to keep at minimal the amount of advertising that emanate from brands in the newsfeed. We won’t be surprised if other social media networks follow this trend. Paid media will rise in 2015 and small enterprises will have to devise methods of distributing their content at various sales stages if they are to survive. Businesses will need to rely more on paid than organic advertisements to drive sales and make a huge impact on their bottom-line.
Platform-Agnostic Advertising Campaigns
With the realization that the social media space is becoming highly fragmented, coming up with unique campaigns for every channel is becoming hard and costly. For the last few years, it was possible to create an advertising campaign and achieve great results on Facebook. But businesses need to know that their audience is scattered everywhere-Twitter, Instagram, YouTube and others, each of which has different engagement and reach.